Lifework - a pre-seed startup - asked me to lead the first iteration of the design and development of their foundational product aimed to empower freelancers and unlock the future of work. I worked closely with the founder to translate his vision into the product, and ensure product market fit with core customer segments.

I served as the lead product manager and sometimes designer. I conducted 15+ customer interviews and workshops to developed the backbone of the customer experience, product flow and future roadmap for the dual-sided platform, creating an integrated and convenient product experience for both freelancers and their clients.

The initial prototype won Lifework recognition and prize money within the Berkeley Launch Accelerator to continue to build and develop the product into its next phase.