Looking to scale and diversify, Cabinet Health was interested in designing and developing a new product value proposition and web-based experience focused on offering medicine/health subscriptions as an employee benefit to employers and benefit providers.

As a product strategy associate for Cabinet, I gathered initial user requirements through customer discovery conversations and workshops with 10+ potential small-medium sized clients and customers, drove initial product testing and prototyping, and created a pipeline of sales conversations with small-medium businesses.

I created a detailed Product Requirements Document and product mock-ups to serve as a foundation for future product development.

In Progress.